Four Effective Online Advertising Methods

Online business owners know that they need to advertise their business on the internet but often do not know the best methods to use to advertise. There are many different techniques that advertiser use to display and promote their ads over the internet and there are specific benefits that each technique provides a user with. Choosing the right method to advertise is the first step in running a successful online advertising campaign which will increase sales and promote your business.

1. The most inexpensive form of online advertising is posting ads on classified advertising websites. Most of the top classified ad websites allow users to post ads for free. There is no reason not to take advantage of any free advertising space given to you. Although these ads are not going to generate a significant amount of revenue for an online business, they will increase exposure and sales of a business at no cost to the owner.

2. Another very cheap way to advertise on the internet is to post in forums that are of related content to your advertisements. Forums are one of the best ways to target your advertisements towards your target market. Posting in forums and buying ad space on forums that are filled with potential customers is a very effective way to bring new customers to your website and generate more traffic than ever before.

3. Millions of internet users spend hours a day reading articles about various topics online. Advertising on blogs and article websites that will place your ads on relevant articles is a cheap, efficient way to reach customers in your target market. Ads can be in the form of banners, text, video, and other rich media ad forms that will attract attention from a viewer.

4. One last successful method of advertising online is to write a press release that mentions your business. If you can create news for your business, you will be able to bring an unlimited amount of traffic to your website which will lead to making more sales than ever before. More and more people than ever before now get their news online instead of from a newspaper or television so creating news for your business can reach millions of potential customers with one article that will not cost you any funds to release.

These four methods of advertising can be used by any online business and can create a substantial amount of new business for the owner at little to no cost for them.

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Solo Ad Advertising

Solo Ad Advertising

In this article, I will address the common question, “What is a solo ad?”, and I will describe in detail the types of solo ads available and the likely costs involved.

What is a solo ad?

Solo ads fall into the category of “Permission Based Email Marketing”, otherwise known as “double opt-in marketing”. Website owners and affiliate marketers essentially purchase the right to email a group of recipients that have agreed to receive marketing emails from a particular website or marketing service. The single email delivered to this group is called a solo ad. The administrator of this service is responsible for ensuring the clean delivery of this solo ad to the entire list as advertised, and ensuring that it does not fall foul of anti-spam laws.

Types of solo ads and the estimated costs involved.

Solo ads can be purchased from many online sources. Their prices can vary depending on site pricing, the size of the list of recipients, the nature of the nature of the audience, and at times, depending on whether the solo will be delivered to the recipients’ “contact” addresses or their “list” addresses. A list address is a secondary email address set up by recipients to receive the bulk of their marketing mail, and will naturally receive a lesser open rate than a solo ad sent to contact email addresses. Prices of solo ads are significantly lower for marketers who sign up for a program, agreeing to, in turn, receive marketing emails from other members.

Please note that most online marketing resources are priced in US Dollars and that is the currency that we will use to estimate costs in this article. These costs are an estimation and not a guarantee and are based on prices currently available in the year 2012.

Text Ad Exchange Solo Ads – By far the most cost effective method of permission based email marketing, members are required to join the site and agree to receive solo ads in return for the priviledge of sending their own. Solo ads can be purchased on site, or traded for with points earned. When a member clicks on the url link found in a solo ad, they are required to stay on that page for a certain amount of time, usually around 10 or 15 seconds. For doing this, they earn points that go towards their own trade for a solo ad (or other advertising if they prefer). Point allocations vary greatly depending on the Text Ad Exchange.
Solo ad prices vary from $1 to $10.

Viral Mailers – Similar to Text Ad Exchanges in the way that marketers are required to be members of the site that they wish to purchase a solo ad from. What differs here, is that members are also allowed to make use of a credit mailer, one, two or three times per week depending on their level of membership. Members earn credits for clicking through the url links in these credit mails, as well as through the links in solo ads, but solo ads hold a much higher credit value per click through, and therefor receive a significantly higher open rate than credit emails. Not all viral mailers sell solo ads though, so one should check this before signing up.
Solo ad prices vary from $10 to $30.

Network Solo Ads – These are also known as super Solos, Jumbo Solos, Affiliate Network Solos, Mega Solos, or any other name that the service chooses to call them. What happens here, is that any number of sites, usually Text Ad Exchanges and Safelist Mailers, make their email lists (memberships) available for mass rent. One such solo ad will potentially reach thousands of email inboxes, without the purchaser having to be a member of all the sites listed. The effectiveness of such a solo ad depends greatly on the sites involved. If the sites all belong to one owner, or a small group of owners, it is almost a certainty that the solo ad will not be delivered to the number of people as advertised, since through cross promotion, there will be a lot of recipients that will be members of more than, or even all of the sites listed. Your solo ad statistics may show that 500 people clicked through it, when in actually fact the amount of unique visitors to your site is significantly less. One is advised to carefully consider whether investing in such a solo ad is worth while, especially if the cost is high.
Prices vary from $5 to $30

Traffic Exchange Solo Ads – A traffic exchange is a marketing service where members view an unlimited amount of website pages in return for credits that will put their own website page into rotation for viewing by fellow members. Put simply, people exchange page views, both to increase traffic to their website, and in the hopes of converting some of those views to sales or subscriptions. Occassionally one will find a traffic exchange that sells solo ads, and on a rare occassion, one that allows members to trade credits earned for same.
Solo Ad prices vary from $3 to $6

Ezine Solo Ads – These can be quite expensive, though highly effective if one is targeting a niche market. It is best to contact a few ezine sites that have a membership that should be interested in your offer for pricing details, as these will vary from one to another, as will procedures and availability.

To Conclude:

Factors that will effect the results of your solo ads are many. For a start, just the subject line that you use, can greatly increase or reduce the amount of recipients that actually open it. The content could be of a nature that attracts the attention of spam filters, and even the marketing service that you purchase your solo ad from could have a list of mostly “inactive” recipients. You should beware of making expensive solo ad purchases until you has some experience of what works well.

Most services provide tracking for solo ads. This will tell you how many times your site was viewed through the credit link within the solo ad. It is not true that large groups provide better click through rates. It is the service that has respected its members and maintained good “list hygiene”, that will produce the best results. Sometimes smaller groups produce exceptional results.

Svend Erik Laustsen and Clare Bowen

What To Look For In An Advertising Sales Promotion Agency

Are you a business owner who is looking to expand your customer or client base? If you are, you likely have the goal of seeing an increase in profits. Although there are a number of different marketing approaches that you can take to make your business a successful and profitable one, you may not have the time needed to come up with new sales promotion ideas or have the time to implement them. If that is an issue that you are dealing with, you may want to consider doing business with an advertising sales promotion agency.

Advertising sales promotion agencies, as you likely already know, are companies that specialize in sales promotions, advertising, and marketing in general. Although there are an unlimited number of advertising sales promotion agencies to choose from, you will find that most have the needed training and hands-on experience that is required in advertising and marketing. That is why many business owners, like you, choose to use the services of an advertising sales promotion agency. Many business owners feel that they are able to save themselves time, as well as trust that they are able to receive quality results.

As previously stated, in a search for an advertising sales promotion agency, you will find that most agencies are made up of trained and qualified staff members. With that in mind, you are urged against doing business with the first advertising agency that you come across. Although researching advertising agencies may be one of the last things that you want to do, that research will likely payoff in the end, as it may actually have a direct impact on your business; therefore, it is important to do.

When looking for an advertising sales promotion agency to do business with, it is advised that you examine the reputation of the agency in question. This is best done with a standard internet search. You will want to perform a standard internet search with the name of the advertising sales promotion agency in question. Your standard internet search should connect you to online websites where the agency in question is being discussed. Also, a reputable advertising agency will inform you of their past and present clients. If these are businesses that you have heard of before, even just in passing, that is a good sign that the advertising agency in question knows what they are doing.

Another one of the many factors that you will want to take into consideration, when searching for the perfect advertising sales promotion agency for your business, is the approaches taken. When examining this aspect of advertising, it is important to remember that advertising agencies will not just outright explain their advertising techniques and sales promotion ideas to you. What you will want to get, however, is a reassurance that the agency in question is regularly on the lookout for new and unique sales promotion ideas that will work. Traditional approaches are also acceptable, but you will not want to pay a large fee for a job that just about anyone else, even someone without training, can do.

Although an advertising sales promotion agency will likely not outright explain their advertising methods and techniques to you, they may answer any questions that you have. This is where you may be able to gain insight into how your business will be marketed to the general public. For instance, many business owners rely on reward programs to help improve their customer count and client base. You may want to inquire as to whether or not the advertising sales promotion agency in question is equipped to handle, track, and monitor reward programs. The same can be said for other advertising and marketing techniques that you already know can benefit your business.

The above mentioned factors are just a few of the many factors that you will want to take into consideration, should you decide to use the services of a professional advertising sales promotion agency. As a reminder, if you have the time or the resources to perform your own marketing and sales promotions, you may want to look into doing so, as you can receive assistance with other companies, such as ones that give you access to promotional gifts for rewards programs and so forth.

Inside Business Advertising And Report Tv Scam

Let life pass you by! This maxim of the slow, I suggest, could potentially usurp governments, the global economy, and the war machine. This complete reversal of the old saying Dont let life pass you by potentially signifies a new rupture point. A point of rupture or departure of becoming and self-reclamation in a world so apathetically speed-driven that it is made hypnotic by the blur of sights passing it by. This maxim is not just a simple banal repetition in line with Wake up and smell the coffee, and so on. No, Inside Business Scams, Reports, or Advertising. As if anyone could ever get inside business or the advertising world.

Inside Business Report TV Scam… It sounds like a parody of so much that is fast and wrong, fast and loose, and even a potential Mel Brooks skit. What does it mean to be “inside”? Does it imply special knowledge?, Advanced knowledge? What does Inside Business Report TV Scam imply when one detaches oneself from the passivity of shame, the passive acquiescence to the rays of TV, the doldrums of drugs, bland consumerism, even self-help or self-hurt books.

To call inside business scams scams is to demean the term scam or con. Reports of these business scams are rarely exaggerated. Their demise is certainly in doubt. Slowness is itself the antidote to inside business reports scams also called acceleration, the myth of technology, and crass consumerism. Inside business report tv scam…. it sounds like a Pavement song, a joke between the siblings of George Carlin and Mel Brooks, or some Saturday Night Live Tina Fey parody of the corrupt financial sector……

I propose slowness could be to the 21st century what speed was to the 20th century. The amount of technological, sociological, artistic, philosophical, and political change that has blown over the world in the past one hundred years has been practically constant and exponential in terms of both its speed and its qualitative and quantitative effects. Inside Business Scams Report huge losses, or huge gains. Either way. the game is fixed. Speed, Virilio’s acceleration, is a Toyota Prius with no brakes: The illusion of progress and excellence. In reality, Inside business scams report a number of illusions, all leading to accelerated death. Whether you are taking DHEA as a muscle builder or prozac as a relaxative, it doesn’t matter, we’re cooked as long as our foot is on the gas or, maybe, as with the 2009 Prius, even if our foot is off the gas, we are accelerating with no hope of stopping or slowing down until we crash into the concrete barriers of our consensual hallucinations….

These are changes which are practically totalitarian by nature and driven by an elite technocratic capitalist class that relies on the decadence and helplessness of those not in its class for its own accelerated proliferation. Yet the masses, the mediated and exploited of the world, both the impoverished and the industrialized, are complicit in this proliferation. Inside business scams, report, retort, inside business reporting scams… who knows what evil may come? Everyone is a potential insider in today’s mythological inside business report scam society!!!!

Across the world from India to Japan to Canada, American (Technocratic Capitalist) culture is consumed ever-increasing quantities at ever-increasing rates. From EuroDisney in France to Coca-Cola in Vietnam, the culture of desire, speed, racism, sexism, violence, and immediate and perpetual stimulation, is luring the multitude of Others into its speed trap. It is seduced via Titanic and the Marlboro Man as much as it is imposed economically and militarily by arms of the Mother Country such as the United Nations, the North Atlantic Treaty Organization (NATO), and the Cable News Network (CNN).

This is a proliferation and complicity, eloquently described in works such as Jean Baudrillards Simulations and Guy Debords The Society of the Spectacle, dependent upon an unquestioned acceleration and propagation of the myths and lies associated with linear progress, digital revolutions, moving forward, and other cliches whose grip on our collective political, philosophical, and artistic consciousness seems to be impregnable and all-encompassing. But this is a grip which can be tickled, even pissed off, rendered obsolete, even passe, by slowing down, by turning technology and speed back on themselves.

Report the scam of acceleration inside your business report scam…….

A shift in the speed of human evolution has taken place, from fast to the speed of light. We are currently in a time that has no definition or name. We are in an era changing so rapidly that by the time we think of a name for it we will have entered into a new one or collided violently with its end; unless we collectively decelerate now. The rate of change of human beings seems to be asymptotic. It cannot skyrocket upward at a 45 degree angle forever. Instead, it must eventually level out and perhaps even reverse its course, depending on a number of ecological, political, philosophical, and even astronomical (in the literal sense (ie. Asteroids and comets, (even space aliens?))) factors. Eventually we will get tired of acceleration and learn to value deceleration. The question is whether or not we are past the point of no return as a species, even as individuals with our rush to the accumulation of material wealth, conquest, and other decadent drives leading to nowhere.

Go ahead and take your dietary supplements, your melatonin, your viagara, see if that stops the scam and slows you down inside business reports of today’s world!

The question is whether or not the deceleration will have to be a screeching halt or worse a fatal collision, instead of a willed slowing down. Letting life pass you by means driving slowly in the fast lane, always arriving late for important meetings, turning in assignments past their deadlines, being late for work, making slow art, playing the drums with fallen limbs from the forest, making love slowly instead of stampeding to the clitoris, using high-speed supercomputers to perform word processing tasks or simple calculations such as 1+1=2, and so forth

Mlm Advertising What Never To Do First!

Never Advertise Your MLM!

So, your first question has to be, Then how can I find new MLM prospects if I dont do MLM advertising.

Think about the nature of the MLM prospects you need to attract. Many of those who are laying in wait out there are fully inexperienced. The offer on the fluorescent green, MLM advertising, postcard appeals to them so they sign up. But, they have no idea about what they are getting into. They have no idea how to do effective MLM advertising maybe send out a gazillion postcards like the one they received. Shy away from such MLM prospects because the vast majority of them will fail and, therefore, so will you. Your business is only as strong as the quality of those you have marketing for you (in your down line). They need to be at least somewhat knowledgeable MLM prospects right from the beginning. (If they arent, you can, of course, train them.)

What sort of MLM prospect should you be seeking? Make your MLM advertising available to those who have had at least enough success to be willing to keep trying. This kind of MLM prospect is the one who understands that success or failure depends on the quality of the MLM advertising strategy employed. In other words, the valuable MLM prospect asks, How can I improve my MLM advertising? What sort of MLM advertising should I be doing? Where should I place my MLM advertising? How do I obtain or write super-effective MLM advertising copy?

The secret is for you to have fantastic answers ready when MLM prospects ask those questions. The best MLM prospects are, then, those who understand that the first step is knowing how to market how to craft and place reliably effective MLM advertising. They understand it is not so much the MLM offer itself (vitamins, groceries, or whatever) that is important, as it is the marketing strategy behind the program.

The successful leaders in MLM are those who have first mastered marketing techniques. In carnival lingo, the good hawker (salesman) can sell anything. Learn the proven marketing strategies first. Provide a superior marketing system to your MLM prospects. Nurture those MLM prospects who demonstrate an eagerness to learn. Only then make your MLM advertising offer. Your success will follow.

You are beginning to understand the concept hawked in the title of this article, Never Advertise Your MLM. A better statement would be, Never first approach your MLM prospects with your MLM. Always lead with free information about how to do successful MLM advertising. It weeds out those who wish to operate on hope, luck, and little actual effort on their part, and attracts those who are willing to do the work sweat the sweat. If you are familiar with working an MLM operation you understand how devastating just one slacker in your downline can be to your over-all effort.

Bottom line: Always lead with the strategy, the How to Reel in MLM Prospects. Do this by offering free training in articles, like this one for example, and in your blog or website. Once an MLM prospect understand that you know what youre doing and that you are eager to help him learn what he needs to know, you will have a loyal follower. When it comes time to make your MLM offer, he will be eager to learn about it because he already trusts and respects you and because he has gained confidence from your training that he can be successful.